Grand opening ceremony of Coldwell Banker Mega Office

VNRE - On Monday October 11, 2010, Minh Viet Investment Corporation (MVIC) – owner of COLDWELL BANKER Vietnam (CBVN) – will hold the grand opening ceremony to officially launch the first CBVN Mega Office in Vietnam at the 1st floor of the Rosana Building, 60 Nguyen Dinh Chieu Street, District 1, Ho Chi Minh City.


Earlier this summer, Realogy Corp. (USA) transferred the exclusive master franchise rights of the COLDWELL BANKER® brand in Vietnam to MVIC. As the Master Franchisor, MVIC has sole right to development, management and transfer of the COLDWELL BANKER® brand in Vietnam. This signifies a key step in the global expansion of the world’s leading real estate brand.

COLDWELL BANKER® provides CBVN with the inherited experience and resources of a world-leading real estate brand with a 104-year track record of success, 3,600 offices and 97,000 professionals in 50 countries worldwide. Founded on a commitment to professionalism and unwavering dedication to its clients and partners, CBVN devotes itself to providing innovative services and cutting-edge technologies to the Vietnamese real estate market which both meet and exceed international standards.

The CBVN Mega Office will be the first of its kind in Vietnam – serving as the nerve center for CBVN’s extensive development of national and international activities as well as providing the certified brand, tools, training and support necessary for success in the market. The Mega Office will implement an internationally recognized management system which provides comprehensive value-adding full-service real estate solutions to clients. Areas of expertise include: commercial and residential real estate brokerage, consultancy, investment, facilities management, advertising, research, property valuation, marketing as well as sales, management and career training.

“In addition to the application of COLDWELL BANKER®’s established global operating systems, CBVN will bring new services and creative programs to the market while applying locally tailored strategies to capitalize on the current and future real estate opportunities in Vietnam. CBVN can thereby deliver superior advantages to both our clients and affiliates,” said Brandon Vuong, CBVN’s Vice-President and Sales Director.

The management and sales teams of CBVN will have the opportunity to participate in ongoing real estate and career development courses by COLDWELL BANKER® University. The comprehensive training modules consist of a wide variety of subjects including client service and retention, communication skills, team building, contract negotiations, and effective marketing practices.

CBVN is currently working closely with MVIC’s branding and business development team while acquiring exclusive marketing and distribution rights for the developer’s ongoing projects. These include commercial and residential listings for Tricon Towers (Hanoi), The Bayview Towers (Ha Long Bay) and the upcoming Song Ngoc (Ho Chi Minh City) developments. This close collaboration allows MVIC to maintain a greater focus on its clients, investors and operations while the sales and marketing will be in the capable hands of CBVN’s real estate experts.

The next steps in the development strategy will be the coming of the CBVN Mega Offices in Hanoi and Da Nang which will provide high quality services to the local markets. The strategy also aims to further build their country-wide CBVN network through affiliate franchise offices.

Source: MVIC